Brand: CHILDLINE (NGO) 

Description: 'Daan Utsav' is an important occasion for all the NGO's across India as they ask for donation during this one week celebration. 

For CHILDLINE, we created short animated videos to highlight various child issues that is just happening around us. The background in these videos resemble our day-to-day scenarios/places because we want to give out the message that child issues are happening just around us and these children need our help (message given through copy). 

Emotional appeal was used in the videos as the ultimate aim was to gain donation for the NGO that could help distressed children.